Bicycle Valet Brochure

My concept for the design is to create a very clean and fresh leave behind brochure to appeal more and more people not only join the Bicycle Valet but also to be a part of the team.

BEST’s the Bicycle Valet is a non-profit organization which has been providing professional, secure, coat-check style bicycle parking in and around Metro Vancouver since 2006.

In order to catch people’s eyes, I find out that a very clean design really can stand out. Therefore, I want to keep my cover as much clean as possible. I use the U -lock as a small element to let people know that this is an organization about bike parking in few seconds. Then, “Free Bike Valet Everyday“ is my call to action which plays a very important role in the cover. It’s simple but strong enough to attract the bicyclists who would like to take part in some big events and ride their bicycles to there.

The audience can be bicyclists of any age who are worried about the safety of parking their bicycles in some events. Also, sometimes driving to an event can be frustrating, parking expensive and shuttles or public transportation overcrowded, so the bicycle valet can help people enjoy the event more. They are able to choose an efficient, zero-carbon trip method. They love Vancouver and really care about the environmental sustainability. They are willing to support it.

sketches

Front mock-ups

final

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