Beer Label Project for Granville Island Brewing
Granville Island Brewing Beer Label Project There is a limited edition for celebrating Canada 150 anniversary.
Consumer Profile
"Mike" was raised in the West Coast of BC which has made him into a laid back, outdoorsy kind of guy who's age ranges between 28-32. He lives in suburbia and works in the city in either trades or tech. His friends describe him as approachable, welcoming and fun loving.
Mike loves recreational outdoor sports and enjoys a cold beer hanging with friends. He likes to try all flavours all but enjoys quality and consistency with a worldly taste. On a typical week Mike will drink 7-10 beers, which is moderate between his peers. He will gravitate to what he knows and likes but is open to trying new flavours. Not into big trends, he likes the nostalgia of the west coast. West Coast plays a big role into the influence of what Mike choses and what he is all about.
Mike loves recreational outdoor sports and enjoys a cold beer hanging with friends. He likes to try all flavours all but enjoys quality and consistency with a worldly taste. On a typical week Mike will drink 7-10 beers, which is moderate between his peers. He will gravitate to what he knows and likes but is open to trying new flavours. Not into big trends, he likes the nostalgia of the west coast. West Coast plays a big role into the influence of what Mike choses and what he is all about.
Work in Process
1. Mood-board
2. Sketches
3. Three Mock-ups
4. Final
